Today, BMW announced the planned creation of a tech incubator in New York City to seed innovations in mobile and location-based services. The announcement follows the automaker's establishment in February of a venture capital company, BMW i Ventures, with an investment fund of as much as $100 million, and serves as yet another indication that BMW is turning its eye toward the mobile startup scene.
Oh, and they'll still make cars, too.
But while such a strategy has obvious benefits in an industry increasingly looking to merge vehicles with high-end tech (BMW's iPhone integration, Ford SYNC, Hyundai's iPad owner's manual), the automaker is clear that it's not expecting to invest only in technology applicable to automobiles.
To read the full, original article click on this link: BMW to Launch NYC Tech Incubator With $100 Million Investment Fund | Fast Company
Author: Austin Carr
