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One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity.

And the more public you can make your goals for these key metrics the better. Make them widely available inside the company and share your most important goals with your board. Transparency of goals drives performance because it creates both a commitment and a sense of urgency.

To read the full, original article click on this link: How Startups Can Use Metrics To Drive Success

Author: Mark Suster