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The term ‘mobile marketing’ is thrown around a lot these days, but many people are only vaguely familiar with what it actually is. It’s important to understand the fundamentals of what this new breed of marketing is, how it works, and why it’s important to begin utilizing it for your business.

Nearly every business can benefit from using mobile marketing and advertising methods. Whether your business is virtual, brick-and-mortar, or both, you can utilize this new and powerful marketing tool in some way.

To read the full, original article click on this link: What Is Mobile Marketing and How Is It Used? « The RIC Blog

Author: James Burchill