As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a dozen. A concept is an idea or rationale that assumes a need in the marketplace for some product or service and usually follows a thought track based on “if” and “then.” “IF such a product or service were available at some price THEN people would buy it.”
Taking that concept and developing it into a business requires a major leap. In fact, as I often tell my students, the difference between a concept and a money-making commercial enterprise can be compared to the difference between an amoeba and a human being. The gap is that great.
To read the full, original article click on this link: The Wide Gap Between Concept and Commercialization
Author: James T. Berger
