In today’s social media-focused economy, it’s become increasingly common to have long, complex and lasting business relationships with other people without ever speaking to them in person—or even on the phone. More of the average business’s sales support, customer service and other customer-facing functions are moving to the Web instead of being handled in person. And with cost-cutting foremost on everyone’s mind, conventions, conferences and meetings are all going virtual, too.
In this environment, you might suppose that there’s no longer much need to meet face to face. Well, you’d be wrong. The white paper from Cornell University’s School of Hotel Administration and sales and marketing services company Maritz analyzed scientific research and found in-person events are better than virtual events at capturing attendees’ attention, creating positive emotions and building relationships and networks.
To read the full, original article click on this link: Why Face to Face Meetings Still Matter
Author: Rieva Lesonsky
