Five years ago, in a small town on the east coast of Canada, the team behind Radian6 realized that businesses, big and small, would need a better way to engage with customers on the web. They built a platform to facilitate customer relationships by listening first. Now you can monitor a brand online to understand whether a product is getting compliments or complaints, attracting fans or foes. Radian6 quickly grew to dominate this space, with clients including Dell, Microsoft, and General Electric. But there was no better sign that listening is serious business than when Salesforce just announced it was buying the New Brunswick company for a whopping $316 million.
Whether you use Radian6 or simply manage your digital presence through search, there are a few key strategies to make the most of brand monitoring. If each of these are followed well, you will quickly find your most loyal ambassadors and give your reputation a boost.
To read the full, original article click on this link: The Art of Listening Online | Fast Company
Author: Amber Mac
