My new book ‘Creating innovative Products and Services’ tries to unfuzz the front end of innovation in order to create great ideas: ideas with an X-factor!
Everybody knows the television show where a jury is looking for talent with the X factor: “something” that makes for star quality. As innovators we are also in search of ideas with an X factor. But when do our ideas have it? Which criteria should it meet in order to be of star quality?
Generally, an idea is in this early phase not more than a fleeting thought, a word or image whereby we experience a ‘we-have-to-do-something-with-this’ feeling. It is only a rough diamond, like a lot of candidates in the first round of the X factor. And it has still a long way to go. An important question is, will it survive the corporate stage-gate jury?
To read the full, original article click on this link: Great Ideas Have Got the X Factor | InnovationManagement
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