A plethora of industry reports indicates that travel and tourism are back, and, by the end of 2011, will be better than ever. Revenue is expected to reach nearly $1.4 trillion, a record, says Toon van Beeck, senior analyst at research firm IBISWorld. This means the opportunity in the sector will be “the biggest it has ever been.”
Just consider this set of glowing forecasts for 2011: International trips will jump 5.5 percent, to 94.7 million; domestic trips will rise 1.2 percent, to 627.4 million; hotel revenues will go up by 4.4 percent, to $114.8 billion; travel agencies will bring in 3.3 percent more revenue, making the total $12 billion; tour operator revenue will grow 5 percent, to $3.7 billion; and even the RV parks and campgrounds industry will experience a 1.5 percent revenue increase, to $4.5 billion.
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