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HP recently released a news advisory highlighting the results of a fascinating innovation survey that the company commissioned. (The global survey included interviews with 312 executives in both commercial enterprises and the public sector during February and March 2011).

Some of the report highlights include:

1. Ninety-eight (98) percent of the executives surveyed believe that innovation will be critical to the success of their organizations over the next five years.

2. The most important reason to innovate is to facilitate future organizational growth (79% of respondents). For commercial enterprises, the second most important reason to innovate is to support profitability (74% of respondents); for the public sector, reputation is the second most important reason to innovate (59% of respondents). InnoCentive’s work with public sector organizations (e.g., Air Force Research Labs, NASA, In-Q-Tel and the intelligence community) in particular reveals that they are serious about finding solutions to problems that matter most to their missions, advocating public-private partnerships, and promoting transparency, openness, and collaboration across agencies.

To read the full, original article click on this link: Perspectives on Innovation » Blog Archive » Interesting Innovation Survey Data Courtesy of HP