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Businesses always ask for examples of either your work in social media or others. When they ask for examples it tells you they haven’t been paying attention to the market nor do they have any familiarity with the market. Yet they always want something to point to or examples of what you have done as a reference to credibility.

When you respond they have no reference point to put other examples or your own experience into context with their needs. Instead most businesses want to know who you’ve helped create a success with social media and what did those people do so they can copy it.

To read the full, original article click on this link: Too Many Bad Examples | Relationship Economy

Author: Jay Deragon