Companies that struggle with innovation often make up for it by adding features to existing products. They succumb to "feature creep" - the gradual and continuous addition of features and functions though nothing is truly new. While it may look improved, the added features make your product more complex, difficult to use, and more costly to produce. Over time, your core customers abandon you.
Here is an example - the Numi toilet by Kohler. At $6400, it is promoted as the top-of-the-line toilet with lots of high-tech bells and whistles:
* Custom bidet: User can control pressure, temperature and angle.
* Tankless design; dual flush
* Motion Sensor Lid: After 90 seconds of no movement, the toilet will close.
* Seat warmer
* Foot warmer: A vent beneath the bowl blows hot air to warm your feet and the cold tile beneath them.
To read the full, original article click on this link: Innovation in Practice: Feature Creep
