After reading “Is Any Publicity Good Publicity?” by John Mariotti, I started thinking (and rethinking) about marketing. John says the “news media spreads stories in a blink of an eye,” but if messages are so easy to spread, why do small business owners seem to struggle with marketing?
Could it be our mindset? Even though effective marketing is as fundamental to our businesses as the quality of the product or service that we provide, we small business owners have a tendency to put marketing on the back burner. Below are 3 ways to look at marketing to help us shift our mindset.
To read the full, original article click on this link: 3 Ways to Look at Marketing
Author: Jamillah Warner
