If you googled “crowdfunding” before September 2010 and searched for Brazilian sites, it would have been rare to find any mention. Back then the crowdfunding business model, which now a mere six months later is widespread throughout the country, was almost unknown.
Crowdfunding Without Knowing It
In September 2010 some friends in Rio de Janeiro were upset because one of their favorite bands wouldn’t perform there, so they decided to gather a group of friends and organize a crowdfunding initiative - a term they didn’t know existed. They collected money from 60 people, totaling R$20,000 (US $13,000), and managed to bring the band to the city. A couple of months later they launched Queremos, a website that uses crowdfunding to promote concerts. Through this platform they sell shares at R$200 each to collect the funds necessary to cover the cost of the concert. If they reach this goal, they then start to sell tickets. The coolest thing about this model is that the group of people that buy the initial shares may get their money back if a certain amount of tickets are sold – and they get to watch the show for free!
To read the full, original article click on this link: Brazil Opens Its Arms to Crowdfunding
