We fall into comfort zones easily. We see something that works, or appears to be working, and we settle for that.
It’s understandable. After all, experimentation isn’t always fun. It can be hard work. It can backfire – results are never guaranteed.
Compare that to the safe and the tried, where we know something has been proven to be successful (relatively or otherwise), and you can see why comfort zones are easier to be part of.
The thing is, though, comfort zones make us lazy. They confine us, and inhibit continued learning. And once we stop learning, we stop living. Maybe not physically, but certainly mentally.
Once the learning disappears, so does the ask.
To read the full, original article click on this link: The Only Way to Know is to Ask | Danny Brown | Social Media Marketing Blog
