There is no shortage of people willing to give it a try.
Often, the technology is good. Perhaps there is even a proof of concept or demonstrator model to prove that the concept is technically feasible. The idea might even be protected or branded, perhaps by a patent or trademark.
Less often, there is even a customer ready for pilot use, and on rare occasions, there is even money around to fund development or production.
But the business still staggers to succeed. Why?
Because the product or service requires other activities alongside it before it can be used.
Remember the Internet in the 1980’s? Yes, it was already there back then. But it was only of use to a few defence organisations and research centres, and could not be used by the industry and community - and not because there was no “broadband” network (there was, it was called ISDN)! It stalled because there was no browser to use it. It was not until Mosaic, and later Netscape emerged in the mid 1990’s that the Internet and data communications technology became useful, let alone popularised. The original Internet lacked complementary assets to be of much use on its own: in this case, browser technology was missing.
To read the full, original article click on this link: The Australian Institute for Commercialisation - Fixing commercialisation
