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YARYNA KLIUCHKOVSKA, DIRECTOR FOR CORPORATIVE COMMUNICATIONS AT MICROSOFT UKRAINE, EXPLAINS THE COMPANY’S FIVE KEY SUCCESS RULES AT THE CONFERENCE “INTRO 2011. BREAKTHROUGH INNOVATIONS” e

The artificial heart, video calls, virtual fitting rooms, shirts made of plastic bottles, wallpaper that changes color depending on the mood of the person in the room… Until recently one could only come across such things in a sci-fi movie or novel. Nowadays, however, not only are they becoming a part of our everyday reality, but are also affordable to people at large.

World industrial leaders like Apple, Twitter, Facebook, Nissan, or Google avoid banal ways of operating and move their products onto new planes, making billions in the process. The secret of their success boils down to one word: innovation. This concept, old as mankind itself, yet particularly popular today, brings leadership in the world market and billions in dividends to those who have grasped its essence.

Why isn’t a single Ukrainian company on this list? How and when could it appear? How can Ukrainian business become more successful, and the Ukrainian economy more competitive? The participants of the annual nation-wide conference, organized by the Lviv Business School at the Ukrainian Catholic University, tried to answer these and other questions. This year The Day was an information partner to this conference, whose full name was “Intro 2011. Breakthrough Innovations: from Generating to Implementing.”

 

To read the full, original article click on this link: Innovative ways to make money /ДЕНЬ/

Author:Alla DUBROVYK