The Freestyle, a vending machine offering up to 125 different drinks, is expected to transform the business. Why? Because of its ability to gather vast amounts of customer data each day.
Coke was aware that the US consumer wanted a lot more variety from Coke’s dispensers than it was providing. What the company didn’t foresee was exactly how much variety was being demanded.
To read the full, original article click on this link: Innovation: Coke’s answer to the iPad | Archive | Marketing Week
