Thanks to Jay Baer we received tons of positive feedback and questions about our earlier post titled “5X6 Social Media Revenue Matrix“. Subsequently we thought it would be helpful to discuss the method behind using the matrix.
Lets use a common story to try to make use of the matrix simple.
Brand X wants to either begin to use “all things social” or improve how they currently use it. So either before using social or attempting to improve how your using it needs to be thought out. A logical “map” for “thinking” about relevant and relative issues that create the most value would seem appropriate. That being said lets illustrate “thinking about the issues” and doing so thoroughly.
To read the full, original article click on this link: Thinking Through The Social Matrix | Relationship Economy
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