Did you know, in Australia, it takes an average 51.8 days to get paid, according to Dunn & Bradstreet?
Frustration with tardy debtors was the obvious impetus behind this nifty invention from Belgium outfit ikki; an invoice with a voice-chip that begins to make weeping noises 20 seconds after the envelope is opened. (How? The chip reacts to light.)
However, what’s truly inventive about the ‘crying invoice’ is its other purpose. Why create a ‘crying invoice’?
The ‘crying invoice’ may well solve a real problem (with a smile) but the main reason for this product’s creation is the marketing buzz it’s likely to create.
You’re probably familiar with marketing doyen Seth Godin, who talks about this brand building tactic in his book Free Prize Inside!.
To read the full, original article click on this link: How to always get paid: Belgium company invents ‘crying’ invoice and becomes ‘remarkable’ - Anthill Magazine
Author:James Tuckerman
