When Zipcar launched in 2000, the American car rental company tried something different: it replaced the traditional daily car rental model with hourly rentals as an alternative for short-distance travel. It would go on to earn a much higher hourly rate than its competitors and the company's annual revenues are today approaching $200 million.
Also consider service provider LiveOps, a company in the business of managing customer service agents. Instead of employing and training a large workforce in low-cost locations such as India, the company built up a pool of loosely affiliated freelancers, allowing them to work remotely, paying the agents only for the time they served on the calls.
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Author: Mrinalini Reddy
