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Paddy Harrington

Off the coast of Newfoundland is a place called Fogo Island. At the height of its economy, about 3,000 people were living on the island, mostly employed by the fishery. When the fish population declined in the 1960s, so did the human population, as many were forced to look elsewhere for work.

Recently, a brother and sister who were a part of that exodus have returned home. Both Zita and Tony Cobb left in search of opportunity and education. And both achieved success, going on to university educations and great careers in the tech industry. In fact, they’re so successful that they are now in a position to devote their time and effort fully toward philanthropic endeavors. They spent some time in small African villages, distributing radios as a way of exposing villagers to possibilities beyond their circumstances, just as they had been introduced to the world beyond Fogo Island in their youths. But at a certain point, they realized that their real passion was to renew the financial vitality through a kind of social entrepreneurship that had been lost on Fogo once the fishery waned.

 

To read the full, original article click on this link: For Your Company To Last, The "Brand" Must Die. But Stories Should Survive | Co.Design

Author: Paddy Harrington