If you could get people who love the values of design thinking — such as the push to turn ideas into prototypes that customers can use — to apply its principles to new business building, you’d produce more winning entrepreneurs.
That’s the premise of the Stanford Design School’s Launchpad program — a 10 week course consisting of 20 assignments to which students from all over Stanford can apply. On May 25, I interviewed Launchpad’s co-founders Michael Dearing — a former eBay (EBAY) executive who earned his MBA with distinction from Harvard Business School — and Perry Klebahn, formerly chief operating officer at Patagonia with a master’s degree in mechanical engineering from Stanford who invented a market-leading snowshoe.
To read the full, original article click on this link: Stanford’s Fresh Entrepreneurship Factory - Peter Cohan - The Startup Economy - Forbes
Author: Peter Cohan
