Over the last couple of years, Kickstarter’s growth as a source of disruption in the creative industries has been pretty hard to ignore. Om extolled the site’s virtues just the other day, and the concept that anybody who has an idea can try and raise money to get it finished has become a big hit — allowing them to raise millions of dollars for gadgets, fashion and even films. It’s so successful, in fact, that investors are now jumping in to back projects that don’t reach their target. Kickstarter for books?
Given Kickstarter’s success, it’s no surprise to see new services trying to piggyback on the idea of crowdfunding. So perhaps you shouldn’t be surprised to say hello to Unbound — a British startup that is trying to apply the same model specifically to books.
To read the full, original article click on this link: Niche Crowdfunding Sites Need to Aim Higher to Succeed Tech News and Analysis
Author:Bobbie Johnson
