These days, it's impossible to read the business news without finding articles referring to the world of innovation. Companies proclaim they will grow faster than their competitors because they are going to innovate better products.
Self-proclaimed "innovation experts", who in the past sold marketing, benchmarking and Six Sigma as the "one and only way to heaven", have recently jumped on the innovation train. They are now bombarding audiences with shallow articles and low-value talks full of innovation buzzwords, from "out-of-the-box" and "disruptive" to "cutting-edge" and "breakthrough".
Innovation: Are you talking the walk or walking the talk?
