As more and more organizations use all things social to attract audiences the issues of “spread” becomes a focal point for reaching the right audience.
In statistics, statistical dispersion is variability or spread in a variable of probable distribution. Probable distribution is important to distribution of relevant content in context with your audience.
Dispersion is contrasted with location or central tendency, and together they are the most used properties of distributions. If your content is not being dispersed to locations where your audience is then you are wasting efforts to attract the wrong audience.
To read the full, original article click on this link: What's Your Social Spread? | Relationship Economy
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