It’s a scenario that’s all too familiar: You’re working to win business with a great new prospective client, and your sales prospecting courtship is off to a great start. But you’ve just started the whole discussion around price, and it’s starting to feel like the conversation is heading south. You know your prices are higher than your competitors’, but you’re not having much luck justifying it to your prospective client.
It’s no surprise that pricing is such a big decision driver in all realms of business. In fact, it may be the most important of marketing’s four P’s (the others being Product, Promotion and Place). But rather than hiding behind your pricing, here are five ways to turn pricing into a positive lever to help you win business:
To read the full, original article click on this link: 5 Ways to Win on Price
Author: Gary Gebenlian
