I had the opportunity to interview Moises Norena, Director of Global Innovation, Whirlpool Corporation, about open innovation participation, strategies, and barriers to innovation success.
Here is the text from the interview:
1. Do you feel that companies need an innovation strategy? If so, where does open innovation fit in?
I don’t think that having an innovation strategy is an option for companies, it is a requirement, especially in consumer segments. Innovation is the path to sustainability and growth. Innovation can be seen differently depending on which company you are looking at. There are companies like Apple that live innovation, that is what they do, Innovation is their strategy. Companies like Whirlpool, that have existed for 100 years, require an explicit innovation strategy, that translates into actions that people take, that force the change in behavior to stay relevant.
To read the full, original article click on this link: Blogging Innovation » Innovation is a Requirement Not an Option
