LinkedIn has taken another deep dive on its user data, comparing women and men’s networking skills on the 100 million-plus member professional network.
The verdict: LinkedIn says that that men are overall more savvy networkers than women, but men and women behave differently in online professional networking. To evaluate LinkedIn “networking savviness” index, the Analytics Team diced data of current industry, current company, and professional connections for members in the US. While users don’t have to designate whether they are a male or female on their LinkedIn profile, the networked had to guess a person’s gender using their first name and matching this against a database of baby names.
LinkedIn measures networking “savviness” based on the the ratio of one-way connections that men have to connections that women have, and the ratio of male members on LinkedIn to female members. For example, LinkedIn will label an industry as “female savvy” when 45% of the industry is female and where women have 70% of the connections.
To read the full, original article click on this link: LinkedIn: Men Are More Savvy Networkers Than Women
Author:Leena Rao
