Going international is a big growing up step for US startups, and an important one. The Internet is global and most fast-growing startups like Twitter, Zynga and Foursquare see most of their growth outside the US.
Unfortunately, the common practice by which startups go about translating their product is through crowdsourcing: getting your own international users who already use the product in English to translate it for you. Facebook was the first big startup to do this and they've been endlessly imitated since then.
In a recent blog post on internationalizing startups, Andreessen Horowitz Partner John O'Farrell endorses this approach. The post is a great read for startups that want to go global, but on this particular point, he's just dead wrong.
To read the full, original article click on this link: Hey Startups: Here's How To Totally Screw-Up Going International
Author:Pascal-Emmanuel Gobry
