Speaking on how technology and consumer demand has challenged marketers to keep up, Nielsen's Steve Hasker shared conclusions that ring true for developing the artist - fan relationship. “Consumer behavior is the driver of innovation,” said Hasker offering three trends driving innovation:
Social Media – “In seven short years, every aspect of consumer behavior has changed as a result of social media,” Hasker said. In music social media is changing the way artists and songs are discovered, how artists and fans communicate and even how music and related products are purchased.
To read the full, original article click on this link: 3 Trends Driving Innovation: How To Keep Up With The Ever Changing Fan - hypebot
