The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method.
Every one of us has experienced failed brainstorms. Because 300 ideas hung on a wall and nobody knew how to go on. Or one of your vice-presidents disapproved of every idea so after a short while everybody kept his mouth shut. Or because at the end of a long day at the office you could only recycle old ideas and there was nothing new under the sun. But do not get discouraged. The perfect brainstorm exists. I have experienced several in practice. And was in the position of facilitating some of them.
To read the full, original article click on this link: 25 Rules for a Perfect Brainstorm | InnovationManagement
Author:Gijs van Wulfen
