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Constant Contact is a digital marketing company led by babes. I don’t mean women, though that is true, actually. And I don’t mean babies in the crying, needy, or naïve sense, but rather the youngest-in-the-family sense.

Let me start over. As it turns out, many of the senior management team of Waltham, MA-based Constant Contact (NASDAQ: CTCT) grew up as the baby of their family, and they had older siblings who influenced their worldview. And that has impacted the culture of the company in an important way.

 

To read the full, original article click on this link: How to Innovate in a Hypersocial World: Q&A with Gail Goodman, CEO of Constant Contact | Xconomy

Author:Gregory T. Huang