Hopefully the recent posts in this series have given you an idea of how VC evaluate companies, markets, teams and so on. My next three are going to deal with how to best get that in writing with the aim of getting productive meetings with investors.
I use the term ‘productive’ very deliberately as I’m a big believer that ‘raising money’ is actually better described as ‘selling equity’ and hence should be treated like a sales process where qualifying prospects out quickly is key to being efficient. The purpose, then, of putting something in writing in front of the VC is to make sure that they have thought about your business enough to be genuinely interested before you give up your valuable time to meet with them (and take up theirs). Meetings where it becomes quickly apparent that there is no fit between the startup and what the investor wants are no fun at all and the approach I describe here works better for both entrepreneur and VC.
To read the full, original article click on this link: 50 Questions: What is the first document I should put in front of a VC? « « The Equity KickerThe Equity Kicker
Author: Nic Brisbourne
