Crowdsourcing was one of the most debated trends of 2009. The term crowdsourcing was first coined by Jeff Howe in June 2006. Today there are over 100 web sites on crowdsourcing.[1]
Being a distributed problem-solving and production model, crowdsourcing consists of a number of models namely crowdfunding, crowdcreation, crowdvoting and crowd wisdom.[2]
Rob Van Rooyen, executive strategic planning director at McCann, discussed crowdsourcing as a marketing idea and how it has evolved into new ideas such as crowdfunding. “Through collaborative efforts people are raising funds, usually via the internet, to support efforts they have initiated,” he explained.
To read the full, original article click on this link: Crowdsourcing to crowdfunding | The Media Online
