LinkedIn is the social media platform of choice for many entrepreneurs and business owners.
Too bad most of their LinkedIn profiles, and in particular their ”summaries,” do little to create those business connections.
I definitely fall into that category. I set up my profile long ago and haven’t touched it since. That’s why I asked Matt Scherer of Sherer Communications for advice on creating a great LinkedIn summary.
Why focus on the summary instead of the full bio? Think of LinkedIn summaries like bait; if you can’t attract and hook potential clients with your summary, you’ll never get them in the boat to check out your full profile.
To read the full, original article click on this link: How to Create a LinkedIn Profile That Really Connects | BNET
Author:Jeff Haden
