We have been hearing about the baby boomers for decades and we will hear about their impact for decades to come. I remember studying them in high school and college, so I’m guessing that it was on all Generation X and Y curricula. They are still the largest group of babies born in the U.S. at one time and their decisions have and continue to affect business, retirement and your small business bottom line—if you know how to get and keep their attention.
Baby Boomers, Retirement and Education
Anita Campbell, in an article on American Express OPEN Forum titled, “When Big Companies Go Back To School, Will Small Businesses Benefit?“, broaches the idea of replacing the baby boomer in the manufacturing and engineering fields. “In manufacturing, nearly one-fourth of employees are already 55 or over, creating concerns about coming mass retirement,” she writes. In response to this concern, Anita says, “many big employers are asking community colleges to create custom training programs for them.”
To read the full, original article click on this link: 60 Is the New 40: How Baby Boomers Affect Your Business
Author:Jamillah Warner
