The business plan has two purposes, to introduce your company to prospective investors and as a document investors who are in their due diligence process can look to for additional information about the company.
As I wrote in my last 50 Questions post, I wouldn’t advise that your business plan is the first document that you send to a VC, that should be an executive summary and covering email. However, some people will ask to see a business plan before a meeting and for others the business plan will be the first contact they have with your business (particularly the partners of your sponsor) and so the business plan should work as an introductory document. That means putting an executive summary at the beginning the contents of which should be as I described here (same post as linked above). Note that the executive summary should stand on its own, i.e. the reader should be able to get an good high level feel for the whole business without needing to read any other part of the business plan.
To read the full, original article click on this link: The Equity Kicker » Blog Archive » 50 Questions: What should I put in my business plan? » The Equity Kicker
