My colleague and I are from Denmark. We, along with much of the world, admire the United States’ relentless pursuit of the Next Big Thing, its inherent optimism, and its go-getter attitude. Other parts of the world should learn to embrace change the way America does, be inspired by its perpetual freshness of spirit, and, most important, replicate just a fraction of the country’s innovation capability. Only in America could brand innovators like Google, Nike, and Starbucks emerge.
But in the area of sustainability, there isn’t much to admire about the U.S. and its leading brands. Despite major initiatives by such companies as Walmart and General Electric, the general picture is bleak. The U.S. is by far the biggest environmental sinner, no matter how environmental impact is measured.
To read the full, original article click on this link: Over-Innovation Makes U.S. Firms Suck At Sustainability | Co.Design
Author:Skibsted Ideation
