A friend of mine received an anonymous offer for $120, via GoDaddy, for a domain he had owned for years called FuzzWire.com. He did not know the nature of the offer--that is, whether it was from a well-financed startup--but he at least knew that since it came from GoDaddy, and was not just some personalized plea sent by email, that he should test the offers limits. So my friend, an entrepreneur, matter-of-factly countered with $10,000. By the week's end, the interested party agreed to the offer and moved $10,000 to escrow.
Such transactions are common in Silicon Valley, where the right domain name can still propel a startup's chances of success. But given the increasing popularity of apps, there's a question of whether owning the right domain name is as important as it was when the world was driven by dot-coms and browsers rather than iPhones and Android devices. In other words, if you launch an app today--say, Foursquare, for example--is it necessary to purchase Foursquare.com if the primary use of the service is through the mobile app, which does not require a web address?
To read the full, original article click on this link: Does Paying Top Dollar For Domains Still Make Sense In The Age Of Apps? | Fast Company
Author:Austin Carr
