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Stereotype

Newswise — DURHAM, N.H. – New research from the University of New Hampshire Center for Venture Research shows that stereotypes about gender affect the investment decision-making of women, even among successful women.

The research by Jeffrey Sohl, director of the UNH Center for Venture Research, and John Becker-Blease, of Oregon State University, is presented in the July issue of the journal “Entrepreneurship, Theory and Practice.” It relies on a sample of data from 183 angel investment groups from 2000 to 2006 collected by the Center for Venture Research, which holds the most complete database of angel groups in the United States.

Researchers found that when an angel investment group had a small percentage of women, the group was more cautious about investing. However, when women comprised more than 10 percent of the investment group, their presence became associated with increased investments. The results surprised the researchers.

 

To read the full, original article click on this link: Women Angel Investors Hampered by Gender Stereotypes