Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them.
Even great products need great marketing “content” to fuel the ascent of their online message. I just finished a modern-day primer on the key elements of great online content in “Launch: How to Quickly Propel Your Business Beyond the Competition,” a new book by Michael Stelzner, founder of SocialMediaExaminer.com.
To read the full, original article click on this link: Startup Professionals Musings: A Launch With Content Will Rocket Startup Growth
Author:MartinZwilling
