At the best of times (or worst), innovation is a key ingredient in the cocktail of a city’s success, and determines how well it is likely to continuously reinvent itself.
So, last year, when Brisbane Marketing joined hands with accounting firm Deloitte and others to measure business innovation in the city, it was a smart move, or shall we say an innovative one.
Sure to enhance Brisbane’s chances of carrying off the new moniker of “new world city,” the campaign begun nearly two years ago by the city’s leaders to distinguish it from Melbourne and Sydney, it also builds on encouraging news.
To read the full, original article click on this link: Brisbane's innovative spirit tested - Anthill Magazine
Author:Bala Murali Krishna
