Do you find that good ideas get trashed because of mistakes made in the organization’s handeling of the creative process? Gijs van Wulfen outlines 10 common innovation blunders. Do you have more?
The fuzzy front end of innovation confronts you with a lot of questions. In my new book ‘Creating innovative Products and Services’ I try to solve them with the FORTH innovation method.
Many things can go wrong during the process of creating new products, services or business models. I give you ten examples. Perhaps it is a ‘feast of recognition’, which in this case is unfortunate but rest assured, you are not alone.
To read the full, original article click on this link: 10 Mistakes at the Start of Innovation | InnovationManagement
Author:Gijs van Wulfen
