No business goes it alone – and one of the tried and true methods for accelerating business growth is to partner with more established companies.
Partnering may take the form of a reseller agreement, an OEM agreement, a co-sell/cross-sell arrangement, a joint venture, a co-development initiative, and many other relationships. The general idea behind each is the same: Partnering allows a young company to build traction more rapidly by leveraging the resources and expertise of others for joint gain.
If you’re thinking about structuring a strategic partnership, there are a number of commonalities worth keeping in mind:
Jump at every chance to leverage an established brand for your business – It takes decades to build brand recognition and nothing gives you instant credibility like having the endorsement of well regarded partners. Seek out well-known companies to boost both your stature and the awareness of your company.
To read the full, original article click on this link: 7 things to consider when evaluating a business partnership | VentureBeat
Author:Steve Fredrick
