Are you using press releases as part of your marketing and PR strategy?
Press releases are great SEO builders. When you distribute one using a press release distribution service like PRWeb (there are other services, but I have a long-time love affair with PRWeb and they know it), it sends your release to dozens of news and niche websites. On each of those pages where your press release lives, there’s a link back to your website. Google thinks your website must be pretty awesome to have so many links from other sites, so it ranks your site higher in search engine results.
To read the full, original article click on this link: 10 Tips for a Killer Press Release
Author:Susan Payton
