There are those who believe that social technology presents significant opportunities for improving business dynamics and relations. Then there are those who are skeptics and don’t believe nor see any value in this thing we call social media.
The difference between the two beliefs represents the “social chasm“. The “social chasm” represents the pronounced difference of opinion, interests, and loyalty to an idea or belief. The challenge is helping leaders “cross the social chasm” is to convince them to believe in something they don’t understand.
The problem is business leaders are trained to believe in results driven old business models and not ideas that drive results.
Old business models are designed around measuring output, results, of every business process, resource or product as well as anything and everything that cost capital. Resistance to any new idea or initiative comes when leaders cannot see or understand how results will come from any new idea or initiative.
