The Tata Nano: Disruptive Products & Social Innovation by Stephen Chen
"The idea came from Ratan Tata, Chairman of the Tata Group, when he wondered if there was a way to create a safe, affordable, all-weather vehicle for Indian families who typically get around on two-wheels. He describes a scene where, ”the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby.”
