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The Tata Nano: Disruptive Products & Social Innovation by Stephen Chen

"The idea came from  Ratan Tata, Chairman of the Tata Group,  when he wondered if there was a way to create a  safe, affordable, all-weather vehicle for Indian families who typically get around on two-wheels. He describes a scene where,  ”the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby.”