“Culture is one of the most precious things a company has,” insists Herb Kelleher, founder of Southwest Airlines. “So you must work harder on it than anything else.”
For the entrepreneurial business, its culture begins on Day One. The culture is a reflection of the values the entrepreneur brings into the business.
Culture is important for an entrepreneurial venture because it’s the mechanism that institutionalizes the values of its founders. Culture serves to socialize new employees. It helps them understand how they should treat customers, how they should treat one another, how they should act in their jobs and how to generally fit in and be successful within the business.
To read the full, original article click on this link: Building company's culture is a never-ending job | The Tennessean | tennessean.com
Author:
Jeff Cornwall
