A quick and effective way to sort ideas generated during an innovation workshop is to apply brand coherence. This means grouping ideas around relevant themes that support new or existing brands. Ideation sessions can overwhelm you with hundreds of opportunities. Teams struggle with evaluating and selecting the best ideas if they do not apply this simple step first. Here is a suggested way to do it.
1. Create an Idea Form: Before the workshop, make sure all participants understand the importance of capturing their ideas using a standard format. Print a supply of blank forms such as this one, and tell participants that any idea generated must be captured (quickly) using the form instead of taking notes in their own notebooks or lab books. Engineers in particular like to document ideas in their own lab books for patent filings. Insist that they do not use workshop time for this. (Your IP lawyers might appreciate this, too.). Make sure each idea form has a pre-printed number (in sequence) on it. This will be useful later as you inventory your ideas.
To read the full, original article click on this link: Innovation in Practice: Innovation and Brand Coherence
