Why does Kickstarter, the micropatronage site, work?
That's the question Rob Walker takes up in a New York Times Magazine feature this weekend. His answer is subtle and smart. Through talks with two of the site's unusual founders, gallerist Perry Chen and music writer Yancey Strickler, we see that successful Kickstarter projects are not as random as they might seem. The founders see a common basis for that success in terms of content, value, and presentation. And it's this rather strict notion of what is and is not a Kickstarter project -- as a mini-genre -- that makes the site work.
"The fact that [founders] Chen and Strickler have a genuine point of view about the forms creativity can take, and how to expand them, is the reason that Kickstarter is the breakout star of the crowd-funding notion," Walker writes.
To read the full, original article click on this link: Why Kickstarter Works Better Than Other Crowdfunding Sites - Alexis Madrigal - Technology - The Atlantic
Author: Alexis Madrigal
